IMPACT OF ADVERTISEMENTS ON FIRM PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Mean and Standard Deviation
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Advertisement is primary aim to upsurge the sales of the advertised firms. Fundamentally, it is geared to sell a product, service or an idea similar as well as diverse opinions are found about the concept of advertisement. Largely researchers agree that advertisement is a non-personal communication and that advertisement is the non-personal communication of information usually paid for to persuasive customers in nature about service, products and ideas by recognized sponsors through the various media.
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Chapter One: Introduction
1.1 Background of the Study...
